Data security , privacy and sovereignty are more important than ever in the cloud market . But the European telecommunications companies have cloud platforms needed to retain and protect customers ?
Long before the flight of Edward Snowden made the world aware of the spyware from the United States Agency for National Security (NSA ) and the Central Government Communications Britain ( QCHQ ) , "security" and was one of the main obstacles to the adoption of cloud services - a fact that the media and analysts have widely reported . Even before Snowden, security issues dwarfed other inhibitors of the adoption of the public cloud , according to a research survey of 451 IT executives worldwide ( as seen in the chart below ) .
Time to regulate the cloud?
concern about cloud hosting - PrallelsBefore spy scandals in the U.S. and the UK, Gartner predicts that cloud adoption in Europe is lagging behind the U.S. for more than two years due to issues related to the security and sovereignty of the data. Now , in light of the current situation , individual European countries and the EU as a whole is looking to take protective measures to further regulate cloud computing around things like territorial sovereignty, international data transfer , and location of the servers.
So where is all this headed ? The issues of data privacy and security affect how European cloud providers build and market their services .
For example , Deutsche Telekom said it was considering an Internet or inter-German - European interior in which the data is no longer stored and routed through other continents. Such a service would be welcomed by the smaller German companies , according to Parallels SMB Cloud Insights , which found that 49 percent of SMEs in the country are concerned about how to move an internal server to the cloud due to the security.
The EU Commission is not a fan of this proposal , believing it would be counterproductive for European companies . In any case, Deutsche Telekom has already indicated that it will launch a new service business in 2014 called "Pipe Clean " designed to redirect traffic through its data centers in order to " secure and clear " traffic before it touches the customer network.
Meanwhile, Swisscom announced its " Swiss Cloud" , in which the servers are housed locally in Switzerland and all customer data is stored and maintained in the country. Swisscom specifically noted in the statement that this offering is " alien" to the recent revelations of the NSA , but is driven more by the desire to reduce costs and make it more dynamic systems . However, Swisscom is clearly pointing to Swiss customers , promising the best possible effort to protect customer data from foreign intelligence services . Swisscom also notes that future demand can support foreign companies seeking a haven of privacy , of course , drawing parallels with the Swiss banking industry.
Furthermore, Tapstorm ( Telenor Business Internet Services AS) , the utility of global cloud of Telenor Group , based in Norway) now offers its customers the choice between Microsoft Office 365 , driven out of the country and , Microsoft Hosted on the country Exchange service . This is an excellent example of adaptation to market, giving customers the flexibility and options based on your business needs and security preferences .
Put your data where you want ?
According to Zhang Jie , general manager Tapstorm , "We did not preoccupations where customer data is housed to prevent the growth of our communication and collaboration services from the cloud. Cloud services are supposed to give our customers the freedom to decide where to store your data. We have our recommendations for the different cases of users according to our experience, but we follow the decisions of our customers in the end. "
However, the reality is that many telecommunications companies face significant operational challenges with billing and provisioning systems when faced with the decision to launch a new service or offering a secondary service from side to side . For some operators , the deployment of a new service, could even take over a year to ensure that all internal systems are aligned, properly configured, and properly presented to the customer through their online and offline channels.
These challenges get even more complex if some services offered to customers are hosted internally by the telecommunications company , while others are unionized and organized in multiple data centers around the world. Syndicated services as Microsoft Office 365 are growing in popularity , but the locally hosted options may be required for safety reasons in progress , so telcos will have to have the operational support systems ( OSS) and business support systems (BSS ) that can keep up.
In particular, OSS / BSS systems must be provisioned cloud enabled both host and syndicated quickly , while managing the underlying technical issues of data privacy and local sovereignty . Moreover, the technical complexity should be transparent to the client , while telecom companies probably want to be transparent about the location of the customer information to address security issues and data sovereignty .
Entering 2014 , security, privacy and data sovereignty center stage the EU Commission will remain in the cloud European theater, as individual countries , and European telecommunications companies try to address the concerns of customers and market demands . According Philbert Shih , founder of Structure Research , " We expect to see more European telecommunications companies in the country launch cloud services along with syndicated services . Should be very clear that providers have the flexibility to adapt to internal market and what are challenged with legacy systems pre - cloud.
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